NEW BRAUNFELS, TEXAS (June 6, 2025) – Oldham Goodwin is pleased to announce the official groundbreaking of SpringHill Suites by Marriott, an eight-story, 150-key, all-suite riverfront hotel located in the heart of New Braunfels, Texas. As part of the larger River Village Development, this thoughtfully designed hotel will offer a contemporary hospitality experience while honoring the city’s historic charm and natural surroundings.

Located at 738 IH 35 North, on the banks of the Guadalupe River, the 150,000-square-foot SpringHill Suites New Braunfels River Village is positioned to become a sought-after destination for both leisure and business travelers. The hotel offers upscale accommodations in a setting that celebrates the rich history and natural beauty of the Texas Hill Country. Toher with the adjacent 125-room Courtyard by Marriott – successfully managed long-term by Oldham Goodwin – guests will enjoy direct access to over 700 feet of river frontage. A scenic landscaped and lighted path connects the two properties, creating a cohesive hospitality campus within the River Village Development. Arch-Con® Corporation is serving as the general contractor for the project, bringing their extensive experience and commitment to excellence to the development of this exciting hospitality destination.

“SpringHill Suites will be a welcome addition to the thriving hospitality industry in New Braunfels. In 2023, hospitality accounted for more than 30% of jobs and had a $1.3 billion economic impact,” said Tanya Pence, President of the New Braunfels Convention and Visitors Bureau. “This property is uniquely New Braunfels. Situated on the Guadalupe River, it will quickly become a favorite among vacationing families and business travelers alike. Residents of New Braunfels will also be treated to an elevated experience with new, specialized dining options. We are excited to welcome SpringHill Suites to New Braunfels!”

Andres Rubio, Principal and Director of Hospitality at Niles Bolton Associates, shared his excitement for the project, saying, “We designed SpringHill Suites to reflect the unique charm of New Braunfels, blending contemporary architecture with materials that honor the region’s heritage. By thoughtfully integrating the hotel into its natural surroundings, we’ve created a destination that feels both fresh and authentic. From its riverside views to its modern comforts, the design aims to deliver an elevated, resort-like experience that enhances the guest journey and celebrates the spirit of the Texas Hill Country.”

The hotel will feature more than 14,000 square feet of sophisticated food and beverage spaces, anchored by Paloma Suerte, a signature indoor/outdoor Tex-Mex dining destination crafted by acclaimed Chef Tim Love. Introducing his celebrated Fort Worth concept to the Texas Hill Country, Paloma Suerte will offer refined yet approachable Mexican cuisine, signature craft cocktails, and vibrant design elements merging Old West charm with bold Mexican flavor.

“I’m thrilled to bring a taste of Fort Worth hospitality and Paloma Suerte’s bold, vibrant flavors to New Braunfels,” said Chef Tim Love. “Our team is known for dishes and drinks that keep people coming back for more, paired with exceptional service and a good time—we can’t wait to create that same energy and experience here. This town’s got something special, and we’re excited to be part of it.”

Guests can unwind at the luxurious two-tier outdoor swimming pool and amenity deck, complemented by Palomalita, an exclusive poolside food and beverage experience offering fresh, inspired bites and refreshing libations. Additional features include a breakfast lounge and coffee bar with river views—perfect for relaxing after a day on the water.

Business travelers and event organizers will benefit from over 4,400 square feet of flexible event space, including boardrooms, ballroom-style meeting halls, and a prep kitchen for on-site catering. Additional amenities will include a 1,328-square-foot fitness center, business center, laundry facilities, and boat docks providing direct access to the Guadalupe River for recreation.